YOVA release their alluring debut studio album ‘Nine Lives’ worldwide. Released on Quartertone via Cargo, across this introspective project YOVA offer evocative vocals, textured arrangements and spellbinding storytelling.
In tandem with the release, YOVA have revealed a chilling, dystopian video for one of its most prominent tracks: “Make it Better”, created with video directors Tom Linton and Phillip Reinking.
A track intended to haunt you to the very core, “Make It Better” fuses piercing viola work, drill-like repetition and disturbing visuals that couldn’t be more apposite in the current climate. Talking about the track, vocalist and songwriter Jova Radevska says:
“This song symbolises the society we live in & the culture of “following the leader” wherever that may lead to. We are told “tick that box & we’ll make it better”. When did we surrender to “make it better” – it repeats throughout the years, new polished promises, talk of a better tomorrow. We become so accustomed to the amniotic state we live in because it keeps the status quo.”
Featuring Radevska addressing her audience in front of an “OBEY” propaganda poster, the video makes a timely and impactful statement that touches on themes of control, peer pressures and dictatorship; vividly complimenting the track’s shadowy narrative.
As Radevska adds:
“When someone dares to be different & decides to fall out of line, it quickly becomes frowned upon & they’re accused of wrongdoing. History teaches us that true change comes from individuals not from governments. The video has a government official doing a speech but her true colours start to show during the speech & when she becomes aware of it she quickly covers her hand so as not to be noticed. Blinded by distractions & consumerism the puppets in the video are programmed to do what everyone around them does. It takes true courage to break off the chain & escape the factory line.”